DISCOVER: NF Releases Instant Grat Single & Music Video "Time"

June 2024 · 4 minute read

As he gears up to release his fourth studio album, The Search, NF continues to drop new music and videos, giving us taster after taster of what we can expect from the album. Released last Friday was the heart-felt passionate track, “Time”, which will be the last song on the album. It follows up the previously released “When I Grow Up“.

NF, real name Nathan Feuerstein, has been in the music industry for years, but he hit charts around the world in 2017 when “Let You Down” brought him the attention he so clearly deserves. It’s that song that made people tune into his music and allowed his latest album to chart globally too. Now he’s planning on releasing his fourth studio album, and the title song from the album, “The Search”, has already charted all around the world, so it’s clear his new album is going to be successful. “When I Grow Up” followed suit and charted similarly, but this new one, “Time”, is much more commercial and has the potential to be huge.

The new song has been written by Nate Feuerstein and Tommee Profitt, they both also served as the producers of the track. As for the directors of the music video, they were Patrick Tohill and Nathan Feuerstein. This music video is different from his previous recent releases and follows a narrative storyline rather than a performance one.

Watch NF’s Music Video To “Time” Here:

If there’s one thing we can count on from NF, it’s his ability to take his own personal stories and turn them into a song. This one seriously comes from his heart and we get chills just listening to it. NF shows off his vocal capabilities in this track, reminding us of his international viral hit “Let You Down”. It’s so difficult for anyone to open up and talk about how they make others feel, yet NF does just that in his song and admittance is always the first step in being a better person.

The music video takes the concept of the song and inputs it into a brilliant narrative storyline, only it’s not as you would expect. We actually start from the end, as we watch a woman storm out of a house with her bags packed – it’s clear she’s leaving her partner as she can’t cope any more. As soon as the car pulls off, the visual starts to rewind, and we watch their relationship in backwards order, from the fights to them doing the laundry, from moving in together to when they first met. We watch their entire relationship from finish to start, and it’s simply clever and enthralling.

“Time” is available to download and stream right now. His fourth studio album, titled The Search, will be officially released on July 26, 2019.

Don’t miss out on your chance to see NF live on tour at the end of the year. Tickets can be bought on his official website.

The Search Tour Dates:

What do you make of NF’s new song and music video, “Time”? Let us know on Twitter @CelebMix.

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