Sony Ericsson announced the XPERIA X2 yesterday, the Xperia Pureness earlier today and just stated they would embark on a new slogan saying "make.believe". It seems the guys at Sony Ericsson didn´t have proper holidays and spent the hot summer toiling on quite a few things and Lenard Hornik, Marketing Director of Sony Ericsson has stated the new commercial catch phrase is of utmost importance for the rebranding efforts of the company.

Visually, the manufacturer will come up seven "liquid identity" logo versions in different colors as well as a brand new "liquid element" that will be visualized as a stream of flowing colors, pouring down from the logo itself.

the "liquid identity" logo of Sony Ericsson

source: Sony Ericsson

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